PRIVÉ PRODUCTS

Introducing Privé

Prive is the foundation of European style. Created by famed celebrity stylist Laurent D, each Prive product is enriched with a unique herbal blend to enhance product performance. As a green leader, our award-winning innovation with Concept Vert’s thoughtful planet technologies provides incredible performance with no sacrifices. Prive is sold exclusively to, and only to, top clients that demand the best.

A French native, Laurent Dufourg began his career as an apprentice in Paris, for world famous Claude Maxime at the age of 16. Laurent has amassed an impressive empire that includes Prive Salons (locations in New York, Los Angeles, Miami, Orlando and Malibu), ONA day spa, Prive Products and the new eco-friendly line, Concept Vert. Along with an international following of clients, Laurent is also well known as an image consultant to television, film and political personalities. Laurent’s impressive list of clients include celebrities Debra Messing, Emma Roberts, Gwyneth Paltrow, Jewel, Johnny Depp, Salma Hayek, Sharon Stone, Teri Hatcher and Uma Thurman among others. He has also been endorsed by Oprah Winfrey and has countless amazing press releases worldwide.

The PRIVE Product line has being carried by more than 500 professional salons in USA. Then it started to be distributed at the international level in the following countries in professional salons and department stores: UK, France, Taiwan, Canada, Australia, Italy and Scandinavia.